Data

Would you like to try out the data of the future today?
Here at ¬°HOLA! we've worked with DMP Permutive to develop an innovative data strategy that's unique in Spain. It enables your brand to increase the number of impressions with data and to target higher yielding market segments.

WHAT IS OUR DATA STRATEGY BASED ON?

1st party cookies

No more dependency on 3rd party cookies

Edge computing

Faster, because data is processed on the user's own device

Privacy compliance

The user's data doesn't leave their device

Real time targeting

We can segment the user from the first page view, for greater impact

All browsers

Increasing the inventory available to target: Firefox and Safari

Audience and campaign insights

Pre-and post- campaign analysis

MORE THAN 250 AUDIENCE SEGMENTS

We can create combinations of segments and custom targets for your brand

Sociodemographic

Based on login and surveys: gender and age, people with children, educational level, etc

Attitudinal

Based on surveys

Contextual

Pages are segmented according to keywords and relevant content

Behavioural

Based on browser use: interests and engagement

Performance-based

Users who've responded best to other campaigns: clickers, Branded Content readers...

E-commerce-based

Buyers and potential buyers, deduced from behaviour towards our E-commerce

How can our data enrich your campaign?

RESULT:

IMPROVED CAMPAIGN RESULTS FROM YOUR TARGET AUDIENCE.

TRUST. PASSION.
EXPERIENCE. INNOVATION.