Why choose Casa ¡HOLA! ?
A Unique Celebration
Our editorial concept becomes a physical space
Innovative activities give consumers a fresh view of your brand
Media impact through our own and other platforms
¡HOLA! CELEBRATES ITS 75TH ANNIVERSARY WITH AN EVENT OPEN TO THE PUBLIC ATTENDED BY MORE THAN 13,000 VISITORS
We dressed the Palace of the Alhajas in its finest to create a space where our audience and celebrities could experience the ¡HOLA! universe through all their senses. With a special exhibition of covers and curiosities, live music, talks, encounters, catwalk shows, beauty activities and games. Visitors could take home gifts from the shop and create their very own ¡HOLA! cover.
360º Coverage included magazine, website and social media, with reports before, during and after the event.