“… life is beautifullove conquers all…

… A publication to inspireto entertain, always elegantalways tasteful, whose contents are neither weighty nor dense … 

the bubbles on the cup of life…”

Antonio Sánchez Gómez, fundador de ¡HOLA!

On 8 September 1944, in Barcelona, a new weekly magazine was born.

From that day on, ¡HOLA! wasn’t just a greeting, it was something that added colour to people’s daily lives.

The magazine’s message was positive, its style clear and straightforward. From the start, the reader was ¡HOLA!’s top priority


The ¡HOLA! brand is a meeting point for different generations. Anyone wanting to keep up to date can access the latest news and trends there, whether they prefer a print magazine, digital edition, website, mobile application or social media. In fact, ¡HOLA! is much more than a brand, it’s a multi-faceted communication network that has always found innovative ways to give its readers what they’re looking for.


Launch of ¡HOLA!

¡HOLA! is born in Barcelona, with an initial print run of 14,000. The  20-page edition, priced at 2 pesetas, reaches 50,000 readers. Now considered the pioneer of the prensa del corazon (‘heart press’), ¡HOLA! is the world leader in this sector. That first edition’s fresh, modern cover by Catalan illustrator Emilio Ferrer, with its lighthearted logo, reflects the magazine’s determination from the start to show the brighter side of life.


Launch of ¡HOLA!’S Fashion Special Edition

The first ¡HOLA! fashion special, sold separately from the weekly magazine, appears on 21 September 1968. Over the half century since then, it has become a renowned reference point within the fashion world both inside and outside Spain. Four editions each year, two in spring and two in autumn,  focus on the latest trends in Haute Couture and Prêt-à-Porter, with extensive catwalk reports and exclusive photoshoots


Launch of HELLO!

HELLO! goes on sale in Britain for the first time this summer, making a spectacular splash thanks to its interview with Princess Anne. The magazine quickly becomes famous for exclusive contents and quality coverage of celebrities and royals. Its success leads to the expansion of the ¡HOLA! brand worldwide


Launch of HOLA.com

¡HOLA!’s website, born in 2000, soon establishes itself as a leading platform in the women’s market. Now, with more than 12 million unique users each month in Spain and 24 million worldwide, it is a major force in the digital lifestyle and entertainment sector.

Its social media brings together more than 11 million followers interested in enjoying and sharing its exclusive content across a full range of media and formats.

HOLA.com is a brand with its own identity, whose successful editorial formula aims always to inform, entertain and inspire its global audience of millions


Launch of Hellomagazine.com

Created in response to the demand for constantly updated celebrity news content, HELLO!’s website shares the same brand values and quality standards as the print magazine. Today, as a leading platform with a  sophisticated, luxury profile, it has more than 7 million unique users in Britain and 94 million-plus page visits worldwide


International expansion

The first franchise, HELLO! RUSSIA, appears in 2004, followed by a rapid brand expansion into many countries. Morocco, Georgia and Hungary are the latest to be welcomed into an international media network which includes 20-plus national editions, as well as those published by the ¡HOLA! group itself – ¡HOLA!, HELLO!, ¡HOLA! MEXICO and HOLA! USA


Launch of ¡HOLA! Mexico

On 9 November 2006 our Mexican magazine makes its entrance, within a short space of time becoming the country’s favourite celebrity and royal title. Week after week it brings readers the latest news, delivered with the accuracy, elegance, respect and sensitivity which make ¡HOLA! one of the most prestigious publishing houses in the world


Launch of HOLA.com Mexico

The birth of the Mexican magazine’s website allows the brand to expand into Latin America’s growing digital market. Now it leads the women’s sector, with 23 million-plus page visits and more than 2.2 million followers on social media


Launch of Fashion

The magazine that keeps readers up to date with all the most tempting trends in the most fun, accessible way. 130-plus pages full of glamour and good taste, it combines the style secrets of the famous with everything to help you dress the way you want to dress


Launch of ¡HOLA! TV

As ¡HOLA!’s chairman and editorial director Eduardo Sánchez, says: “¡HOLA! TV is a completely new way to live the ¡HOLA! experience. We offer the content our audience wants 24 hours a day, at the same time strengthening the position of our magazines throughout the region.”

 A cable channel,  ¡HOLA! TV broadcasts in Spanish in the US and South America


Launch of ¡HOLA! Media

The audiovisual division of ¡HOLA! uses the newest technology to translate the high standards of the magazine into an audiovisual format with a modern, sophisticated and elegant look and feel. It produces content ranging from short news videos to fascinating documentaries on royals or iconic personalities, for the group’s websites, its YouTube channel HOLA!4U and ¡HOLA! TV, as well as for external clients


Launch of HOLA! USA

16 August 2016 sees the simultaneous launch of ¡HOLA!’s US magazine and website out of New York, consolidating the brand’s presence in North America. Published in Spanish and English, these reflect the bilingual nature of the market. Aimed principally at Latin women, HOLA!USA’s  sophisticated take on the news and unbeatable access to international celebrities makes it appealing to a much broader audience


Launch of ¡HOLA! PLAY

¡HOLA! PLAY is a new, à la carte TV channel offered within HOLA.com in Spain. Users can select what to watch and when, thanks to the Video On Demand format.

The channel is aimed at those who enjoy the ¡HOLA! experience and are looking for more of the brand’s signature quality content across the areas of celebrity, royalty, fashion, beauty, food and interiors 

Doña Mercedes Junco Calderón (1920-2019), President of ¡HOLA!, receives the Media Prize at the National Fashion Industry Awards.

Queen Letizia of Spain presents the honour to ¡HOLA!’s founder and the editor of ¡HOLA! ALTA COSTURA and ¡HOLA! PRÊT-À-PORTER, on the 50th anniversary of the launch of the magazine’s fashion specials



Eduardo Sánchez Pérez

From engagements and weddings to births and christenings, ¡HOLA! and HELLO! have been covering key moments in the lives of celebrities since the launch of ¡HOLA! in 1944 and HELLO! in 1988.

HELLO! is often lauded as the pioneer of the celebrity magazine market, following in the successful footsteps of ¡HOLA!, Spain’s first weekly magazine, which was created by my grandparents, Antonio Sánchez Gómez and Mercedes Junco Calderón, on a small table in their living room in Barcelona.

My father, the late Eduardo Sánchez Junco, who headed the family publishing house from 1984 to July 2010, adhered to a philosophy based on the same traditional family values we hold dear today. We endeavour to produce a magazine that is positive and respectful, one which can be trusted by both celebrities and readers alike. We are proud too of our award-winning photography, recognized in 2008 with an exhibition at London’s Getty Images Gallery to mark HELLO!’s 20th anniversary.

As my father once said: ¡HOLA! exists to entertain and inform its readers… not to sit in judgement on the people who appear in its pages. Its readers are capable of forming their own opinions.”

Eduardo Sánchez Junco

Antonio Sánchez Gómez

These days we’ve grown to become a major international publishing company, with more than 20 print editions around the world, along with 9 websites and ¡HOLA! TV. Published in 10 languages, ¡HOLA! and HELLO! have become a familiar name across the globe, read by more than 20 million people weekly in a total of 87 countries, making it among the most-read magazines in the world.

I hope you’ve enjoyed this presentation. We – the global ¡HOLA! family –  will continue to strive to bring you only the best stories