Each week, readers look forward
to that special moment when the latest
issue of ¡HOLA! arrives.
That’s something few magazines have achieved
in the story of Hello!,
An iconic publication
The very first ¡HOLA! cover featured an image by Catalan illustrator Emilio Ferrer. With its boat sailing off to the horizon and globe logo it captures the spirit of modernity, adventure and the desire to embrace life – ¡HOLA!’s manifesto
Romances, engagements and weddings soon became a favourite topic in ¡HOLA! The magazine’s first exclusive was a feature full of interesting details about the honeymoon of Spanish aristocrat Fabiola of Mora and Aragón and Belgium’s King Baudouin
Created in 1948, the Hollywood fashion section was a highlight of the magazine, where readers enjoyed keeping up to date with what the stars were wearing
Since the pages had to be approved by the censor before publication, creative editing was essential – almost every day the team would raise a neckline, lower a hem or convert a bikini into a swimsuit!
As photography evolved, ¡HOLA!’s contents evolved too to capitalize on it, with what our founder called ‘the human interest factor’ coming to the fore. ¡HOLA!’s Real Life Stories became legendary, along with its moving and inspiring personal histories
The edition with Clark Gable on the cover was a sell-out. “We took note, and didn’t commission any more illustrations,” recalled the editor. During the 1980s, celebrities became fashion icons, and some even wrote for ¡HOLA!
The festive season became extra-special in ¡HOLA!, with covers dedicated to its most eye-catching and fun aspects. We joined famous faces at home, so readers could share in their celebrations
A tour of the world’s great cities
With the aim of lifting people’s spirits and taking them out of their daily routine, ¡HOLA! filled its pages with “the bubbles on the cup of life”, focussing always on the positive. The magazine’s wide variety of content and highly visual presentation are key to making it such a pleasurable experience for the reader