¡HOLA! is credited with inventing the ‘heart press’. It always has its finger on the pulse of current events, but every story it tells, it tells from the heart
IN THE STORY OF ¡HOLA!,
AN ICONIC PUBLICATION
The very first ¡HOLA! cover featured an image by Catalan illustrator Emilio Ferrer. With its boat sailing off to the horizon and globe logo it captures the spirit of modernity, adventure and the desire to embrace life – ¡HOLA!’s manifesto. After five issues, the original cover illustrations were replaced by photos of the era’s most prominent personalities
Romances, engagements and weddings soon became a favourite topic in ¡HOLA! The magazine’s first exclusive was a feature full of interesting details about the honeymoon of Spanish aristocrat Fabiola of Mora and Aragón and Belgium’s King Baudouin
Created in 1948, the Hollywood fashion section was a highlight of the magazine, where readers enjoyed keeping up to date with what the most trend-setting stars were wearing.
Since the pages had to be approved by the censor before publication, creative editing was essential.“Almost every day the team had to raise a neckline, lower a hem or convert a bikini into a swimsuit,” recalled Mercedes Junco Calderón, founder of ¡HOLA!
As photography evolved, ¡HOLA!’s contents evolved too to capitalize on it, with what founder Antonio Sánchez Gómez called ‘the human interest factor’ coming to the fore. ¡HOLA!’s Real Life Stories became legendary, along with its moving and inspiring personal histories
The edition with Clark Gable on the cover was a sell-out. “We took note, and didn’t commission any more illustrations,” recalled the editor. Since then, ¡HOLA!’s cover has always been an accurate reflection of the times, featuring the most in-demand national and international personalities
The festive season was always an extra-special time in ¡HOLA!, celebrated with delight and optimism. Pages were dedicated to its most eye-catching and fun aspects around the world, and we joined famous faces at home, so readers could share in their celebrations
¡HOLA! is a window open onto the world. Over the decades it has showcased a parade of iconic places, charming cities and historic monuments
Lifting our spirits and bringing beauty into our lives