Programmatic Ads

Buy the right impression at the right moment to achieve your campaign goals.

Spain's leading digital source for Lifestyle, with great reach for programmatic deals

A large international network of sites with global presence: hellomagazine.com (UK, US, AU-NZ…) y hola.com (ES, US, Latam…)

Page Views

0

Millon

Unique Views

0

Millon

Source: Google Analytics hola.com+hellomagazine-com dec2020

WHY CHOOSE PROGRAMMATICS IN ¡HOLA!?

Brand safety

We protect against ad fraud and prevent your brand appearing alongside inappropriate content. Less than 1% unsafe content

Viewability

ATF positions + 65% viewability

Low ad saturation

Four standard positions per page

AVAILABLE TECHNOLOGIES AND FORMATS

Technologies availabe for PD and PG: Google, Xandr, Rubicon and Index
ROS, RON and SPONSOR deals available

ATF and BTF standard display formats

Leaderboard: 970X90/728X90/320X50
MPU: 300X250
HPU: 300X600
Billboard: 970×250/728×90/320×100
PLACEMENT: ROS/FIX (Sponsor)
SALE TYPE: PMP (Private Market Place/Programmatic Guaranteed)

ATF and BTF standard video formats

IN STREAM: Pre-roll (VAST and VPAID formats)
OUT STREAM: In Read

PLACEMENT: ROS
SALE TYPE: PMP (Private Market Place/Programmatic Guaranteed)

Special actions (only available in Programmatic Guaranteed)

Billboard + HPU (ROS/Section/Sponsor), multiplatform
Billboard + HPU + HPU + Billboard (ROS/Section/Sponsor/Home), multiplatform
Brand Day Home (Billboard + Interscroller), patronage/multiplatform
Skin + Billboard +HPU (ROS/Section/Sponsor/Home), multiplatform
Interscroller (ROS on mobile), smartphone

High viewability format

Anchor AD (sticky, ATF, +80% VW, Multiscreen)

ANCHOR AD LEADERBOARD: 970X90/728X90/320X50
ANCHOR AD BILLBOARD: 970×250/728×90/320×100
PLACEMENT: ROS/FIX (Sponsor)

RESULT:

REACH YOUR AUDIENCE IN A SECURE ENVIRONMENT.

TRUST. PASSION.
EXPERIENCE. INNOVATION.